Project Nendo, publié par Thames & Hudson, présente Oki Sato, fondateur de la célèbre agence de design Nendo. Le travail de ce talentueux designer japonais touche à tous les domaines, de la conception de produits à l’architecture en passant par le design d’intérieur et le graphisme. « Il n’y a rien que je ne voudrais pas concevoir », a déclaré Oki Sato. Ce livre présente des dessins originaux, des photos de produits et des textes inspirants sur le processus créatif de Sato, qui prouvent sans aucun doute cette affirmation.
Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.
Featuring Sato’s original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
