What’s new: HAY by Phaidon

Phaidon’s new book HAY presents the beloved design brand that has been delivering irresistible colors, sparkling joy, and everyday wonders to all design lovers for over two decades.

The new book by Phaidon
HAY, published by Phaidon, dives deep into the fascinating world of the well-known Danish design brand.

HAY IS A NAME that has been on the lips of every design lover – and for a good reason. A new book by Phaidon reveals what has made this Danish design brand so loved for more than twenty years.

There are over 200 pages in the book filled with stories of HAY's history, interviews with both designers and partners, essays, and of course colorful images of the company's most important products. 

Products of HAY on the pages of the book
Matin table lamp by Inga Sempé and Palissade bench by Ronan & Erwan Bouroullec charm design lovers year after year.
Mette and Rolf Hay
Masterminds behind HAY: Mette and Rolf Hay. The couple is connected by their desire to make excellent design available to everyone.

HAY was born in 2002 when Rolf and Mette Hay met each other. At that time, they didn't share the same last name but even then they were united by the same strong professional vision: to make great design accessible to all in a simple, affordable, and fun way.

According to the duo, beauty and functionality always go hand in hand. “Every design begins with the feeling that there is a need for this product in the world,” they tell in the new book. “The need is often humble, a modest moment in our daily lives, which we believe can be made a bit better through good design.”

• Read also: “HAY’s intention is to create great, affordable products with the best designers in the world” >

Rolf and Mette Hay
Rolf, Mette and some of the most loved HAY products.
HAY products
HAY's versatile products bring colors, liveliness, and joy to everyday life.

Everyday items play a major role in HAY's collections. Sofas, chopping boards, towels, and toothbrushes, which once seemed completely ordinary, are transformed from everyday essentials into vibrant objects that bring joy and delight to day-to-day life.

The new HAY book by Phaidon
The book is a great gift for all those who appreciate imaginative and beautiful design.

The hardcover book is perfect for aesthetes who decorate their homes or just for anyone who enjoys good, insightful design in general. Flipping through the colorful pages, only one question comes to mind: what marvelous project will this Danish brand come up with next?

See also:

HAY by Phaidon >
All books and magazines at Finnish Design Shop >

Text: Susa Pääkkönen Images: Osma Harvilahti, HAY and Phaidon

Previous story
Next story

Sign up to Finnish Design Shop’s newsletter and enter a monthly gift card prize draw!

Sign up

For the love of design

Design Stories is Finnish Design Shop's own online magazine, that takes you to beautiful Nordic homes, introduces new products and beloved icons – and much more!

Go to the Design Stories front page

Shop Nordic design

Design Stories is provided by Finnish Design Shop, the world’s largest online store specialized in Nordic design.

Discover our selection

Buy & sell authentic vintage

Franckly.com is a curated online marketplace for pre-owned design maintained by Finnish Design Shop.

Find treasures at Franckly