Joel Hoff is a German designer who graduated from the Royal College of Art with an MA in Design Products. His graduation project, Switch Light, won the Hay Talent Award 2014 and was launched the next year under the name Turn On by Wrong for Hay. The light was also the Social Vote Winner of the Designs of the Year 2015, organized by the Design Museum in London.
Joel Hoff’s aim is to design products that are suitable for mass production, but also inspire people to invest in quality and own fewer things. He wishes to achieve long-lasting designs and materials through the understanding of manufacturing processes and their special features.
Joel Hoff has designed pieces for the following brands: Hay