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Normann Copenhagen's Hide storage pouf is a true multitasking marvel in the world of furniture. What sets the Hide storage pouf apart is its unique material composition: the pouf is crafted from PET felt, an extraordinary fabric that breathes new life into post-consumer plastic bottles. These bottles go through a remarkable transformation, emerging as fine polyester fibers that are then expertly pressed to create a sturdy yet visually pleasing felt material.
Now, let's dive into the ingenious design of the Hide pouf. The seat doubles as a cleverly disguised lid that can be effortlessly lifted, revealing a surprisingly spacious hollow interior where you can neatly stow away toys, blankets or a collection of wool yarn. This feature transforms your living space into an organized oasis where your possessions are within arm's reach, all while maintaining the pristine charm of your living area. Ideal for small spaces, the storage pouf is your all-in-one furniture companion that also functions as an extra seat, a footstool or even a small coffee table, ready to adapt to your every whim and fancy.
Simon Legald (b. 1986) is a Danish designer and the head designer of Normann Copenhagen. Having graduated from the Royal Danish Academy of Fine Arts in 2012, Legald began his long and prolific collaboration with Normann Copenhagen soon after graduating. In Legald’s work, craft traditions meet industrial processes, and his style is marked by a modern simplicity in which function and visual esthetics are kept in careful balance.
One of Legald’s best-known works is the Form chair collection, which was honored with the iF Design Award in 2016.
The Danish designer Simon Legald is known for his clear, purposeful design language and his use of genuine, honest materials.
Legald graduated from the Royal Danish Academy of Fine Arts in 2012 and rose quickly to international renown through his collaboration with Normann Copenhagen. Today, he works as the company’s Head of Design.
For Legald, design is not primarily self-expression but a way to solve practical needs in a clear and esthetically pleasing way. His design shows a strong interest in the properties of materials and in how the structure of a product can be part of its visual appearance.
In Legald’s work, the meeting point of craft and industrial manufacture is a central starting point: structural solutions are not hidden away but brought in as part of the product’s appearance.
Furniture and objects for modern everyday life
Legald has designed everything from small everyday objects to extensive furniture collections, but regardless of scale, the same idea of clarity and balance recurs throughout his work.
Among his best-known works, the Form chair series was honored in 2016 with the iF Design Award and a Special Mention in the German Design Award competition.
The Product Sustainability Framework, our criteria of sustainable design, helps you find the most sustainable products in our selection. Read below which sustainability criteria this product has met.
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