The story of Serax began in 1986 when Belgian brothers Serge and Axel Van Den Bossche decided to establish a design company together. Over the years, Serax has grown into an internationally acclaimed lifestyle brand, offering a wide range of tableware, furniture and home decor products. Serax's design philosophy is founded on innovation, practicality and respect for craftsmanship traditions, aiming to make beautiful and unique design accessible to everyone.

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Serax – Creativity and elegance in Belgian style

The story of the Belgian brand Serax began in 1986 when brothers Serge and Axel Van den Bossche decided to establish a company reflecting their love for beautiful objects. Initially, the brothers aimed to produce innovative flower pots, but soon the product range expanded to include home decor, tableware and furniture.

Serax believes that beautiful objects can enrich everyday life and create unforgettable moments. Its products are designed to add personality to homes and create spaces where people can gather and enjoy each other's company.

Renowned designer collaborations

A cornerstone of Serax is its collaboration with renowned designers. The brand works with both emerging talents and established designers. Serax believes that diversity brings richness, which is evident in its product range, spanning from minimalist and modern items to rustic and bohemian style.

Among Serax's most famous collaborations are the colorful and vibrant Feast tableware series created with top chef Yotam Ottolenghi as well as the sleek, modern Dune and Zuma tableware designed by Kelly Wearstler. In furniture design, the brand has worked with Belgian designer Vincent Van Duysen on the August outdoor furniture and with Italian designer Antonino Sciortino on the Nello series.

Craftsmanship and tactile materials

Serax is known for its love of craftsmanship and diverse use of materials. The company manufactures its products worldwide to utilize the best-suited materials and artisans for each product line. The products use a wide range of tactile materials, such as ceramics, glass, metal and wood, enabling versatile and esthetically pleasing designs.

Carefully chosen materials and craftsmanship ensure that every Serax product is both durable and beautiful.

Why choose Serax products?

  1. Design and quality: Serax products are renowned for their high quality and timeless design.
  2. Versatility: The wide product range includes everything from tableware and dining products to furniture and textiles.
  3. Designer collaborations: Behind Serax products are world-famous designers, artists and chefs.
  4. Durability: Serax products are made from durable materials, ensuring longevity.
  5. Timeliness: Regularly launched new product lines that reflect design world trends.

Explore the world of Serax

Read more about Serax products and find new interior design ideas in our online magazine Design Stories.