Designing Brands: A Collaborative Approach to Creating Meaningful Identities, publié par Gestalten, vous invite à découvrir le monde du design de marque moderne. Ce livre est un guide et une source d’inspiration pour toutes les personnes qui travaillent dans le domaine des identités de marque ou qui s’y intéressent. Rédigé en anglais, ce livre est l’œuvre de l’agence créative multidimensionnelle Creative Voyage, connue pour son travail dans le domaine du podcasting, des publications et des ateliers.
In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.
Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.
