All the Way to Paris (ATWTP) is a Danish-Swedish design studio based in Copenhagen. Founded in 2004 by Tanjaanja Vibe and Petra Olsson Gendt, the studio began its journey in graphic design before evolving into a multidisciplinary creative collective. Today, its repertoire spans everything from visual communication to interior objects.
In the world of design, All the Way to Paris is known for its playfully restrained expression and meticulously crafted details, where clarity, character and thoughtful finishing come together with effortless charm.
All the Way to Paris – from graphic design to product design
Founded in 2004 by Tanja Vibe and Petra Olsson Gendt, All the Way to Paris was born out of a desire to approach graphic design a little differently – by bringing together a strong concept, a distinctive visual identity and uncompromising quality.
Over the years, the Danish-Swedish design studio has expanded its scope from visual identities and campaigns to product and spatial design, always with a considered, gently playful touch that never sacrifices functionality.
Characterful and playful objects for everyday life
In product design, All the Way to Paris’ aesthetic shines particularly brightly in collaborations such as lighting and rugs for &Tradition, as well as the notice boards designed for PLEASE WAIT to be SEATED, created to enhance a sense of space with a calm, soft-spoken presence.
Graphic collaborations with poster publishers such as Paper Collective and MADO further highlight ATWTP’s talent for building strong visual worlds across different scales and formats.
Who: All the Way to Paris
- Danish-Swedish design studio based in Copenhagen.
- Founded by Tanja Vibe and Petra Olsson Gendt in 2004.
- Works across graphic design, visual identities and product design.
- Notable designs include The Moor rugs and Mist lamps for &Tradition, Nouveau Pin notice boards for PLEASE WAIT to be SEATED, and posters for Paper Collective.
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