Happy Victims, Kyoichi Tsuzuki, published by Apartamento, dives into real-life fashion stories from a time before fast fashion and the rise of social media. This iconic photo series by Japanese photographer Kyoichi Tsuzuki, originally captured between 1999 and 2006, documents the homes and clothing collections of Japanese fashion enthusiasts – including a Buddhist monk devoted to Comme des Garçons and an Alexander McQueen collector living in typically cramped Tokyo conditions, in a home filled not only with clothes but also with the sounds of neighbours drifting through the paper-thin walls.
This revised hardcover edition brings together visually striking portraits and short stories from the daily lives of these “happy victims” – from work routines and dressing rituals to their deep affection for clothes. With a direct and human perspective, Tsuzuki reminds us that fashion isn’t just about glamour or spectacle – it’s also part of everyday life. Happy Victims, Kyoichi Tsuzuki is a tribute to everyone who dresses for no one but themselves.