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Sera Helsinki Nurja rug, woven, natural white
Sera Helsinki Nurja rug, woven, natural white
Sera Helsinki Nurja rug, woven, natural white
Sera Helsinki Nurja rug, woven, natural white

Nurja rug, woven, natural white

Sera Helsinki

900.00€
Shop and save 100.00€

Size

Sera Helsinki
Nurja rug
900.00€



Description

Sera Helsinki's Nurja rug showcases a distinctive feature with the placement of its fringes. Unlike traditional rugs where fringes are typically found on the shorter sides, the Nurja carpet places them on the longer side, adding a unique touch to its design. This unconventional placement, along with variations in the height of the pile, creates a fascinating combination of details that adds character to any room and space.

Designed by Laura Seppänen, the Nurja rug is part of Sera Helsinki's rug collection that is created in collaboration with Finnish women designers. Like other Sera Helsinki rugs, the Nurja is handcrafted in Ethiopia using local, hand-wound sheep wool, which is also spun into yarn by hand. The yarn is not dyed or chemically treated, and the shade of the wool may thus naturally vary slightly from rug to rug, making each rug unique. The surface of untreated sheep's wool contains the wool's own fat, lanolin, which naturally repels dirt, making wool rugs surprisingly easy to keep clean. Please note that the rugs' size may also vary by a couple of centimeters, as the rugs are woven or knotted by hand, according to centuries-old traditions.

Material
Weave: 100% wool, warps: 100% cotton
Colour
Natural white
Length
240 cm
Width
150 cm
Measurement details
Fringes 16 cm, on the long sides
Height
3 cm
Yarn height
2.5 cm
Weight
11 kg
Notes
Each rug is handmade and unique. The yarn used is not chemically treated (bleached or dyed) and therefore the colouring is natural and the shades of the rugs may vary slightly. The sizes of the rugs may vary by a few centimetres, too. However, this is not a fault but is characteristic of handmade products.
Care instructions
Untreated wool naturally contains dirt-repellent lanolin and is therefore easy to keep clean. If needed, the rug can be vacuumed, cleaned in snow, beaten or washed. If you wash the rug, make sure to dry it completely before placing it back on the floor.

Laura Seppänen

Laura Seppänen is a multi-talented Finnish designer, known not only for her work as an interior and furniture designer but also as a stylist and an editor. Laura Seppänen founded her own Helsinki-based L/S Design Agency in 2015 and her minimalistic work has since been widely showcased in both domestic and international publications. 

With a focus on spatial, furniture and product design, Seppänen has also collaborated with, among others, Finnish furniture manufacturer Interface for whom she designed the modular Lollipop series.

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The Product Sustainability Framework, our criteria of sustainable design, helps you find the most sustainable products in our selection. Read below which sustainability criteria this product has met.

  • Equal opportunities for all employees
  • Commitment to UN Global Compact, fair compensation for all employees
  • Corporate responsibility requirements defined and communicated for suppliers
  • Systematic work for improved inclusion and well-being in the workplace
  • Transparent supply chain
  • Suppliers' compliance to a code of conduct ensured
  • Compliance to the UN Guiding Principles on Business and Human Rights ensured in the supply chain
  • Support for community involvement in the supply chain
  • Direct suppliers audited and certified
  • Fair and resource-wise water-use in production
  • No incineration or landfilling of returned items
  • No use of endangered species as materials
  • No direct environmental emissions or waste (excl. GHGs) from production
  • The sustainability of direct suppliers' production is addressed and monitored
  • Production and material sourcing that respect biodiversity, animal rights, and natural ecosystems
  • Material-efficient and ecological packaging
  • Positive impact on nature’s well-being through operations that regenerate natural ecosystems
  • No potentially harmful chemicals used in own production
  • Company's direct greenhouse gas emissions identified and commitment to reduction
  • Product's carbon impact identified and commitment to reduction
  • Guidance on energy- and eco-efficient use of the product
  • 100 % renewable energy in own production and operations
  • Contribution to climate initiatives beyond the brand’s direct operations
  • Low-carbon or compensated transportation
  • Carbon footprint of the product calculated and goals set to reduce it
  • Carbon neutral or carbon negative product
  • Sustainable and long-lasting material choices
  • No harmful or hazardous substances
  • Responsible raw material sourcing and production
  • Materials suited for circularity: monomaterials, recyclable finishings, renewable or recycled contents etc.
  • Ecological materials: natural, biodegradable, recyclable or recycled contents
  • Outstanding materials in terms of innovativeness, responsibility, sustainability and circularity: local production or sourcing, 100 % recycled content, C2C-certification etc.
  • High aesthetic quality promoting long-term use of the product
  • Technically durable product design and material choices
  • Design for enduring life-long quality
  • Design and support for product maintenance, repair and upgradability
  • Innovative circular design solutions: circular service system, resale platform, remanufacturing, collection of used products, etc.

Learn more about the Product Sustainability Framework.