Designing Brands

Designing Brands: A Collaborative Approach to Creating Meaningful Identities, publicerad av Gestalten, välkomnar dig att utforska världen av modern design. Boken är både en inspirerande guide samt en inspirationskälla för alla som arbetar med varumärken, eller har ett intresse i ämnet. Boken är skriven på engelska av den multidimensionella kreativa agenturen Creative Voyage, som är kända för sina podcasts, publikationer och workshops.

In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.

Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.