See, sense, and touch – our editors’ picks for Habitare 2025
Find us at Habitare, where Finnish Design Shop joins forces with HAY to create a stand full of color and inspiration. Stop by to say hello, explore, and take home fresh ideas!
A WEEK OF DESIGN culminates at Habitare – the leading furniture, design, and interior event in the Nordics. Held annually in Helsinki, Habitare brings together design lovers, professionals, and top brands for five days of inspiration.
This year, you’ll also find Finnish Design Shop’s own pop-up at the fair. The delightfully vibrant Finnish Design Shop with HAY stand showcases the beloved Danish brand’s most iconic classics as well as this autumn’s most exciting new arrivals. A colour-rich setting invites you to enjoy the atmosphere, be inspired, and find fresh new favorites.
You’ll find the Finnish Design Shop with HAY pop-up at booth 6d40.
The stand has been built from HAY’s endlessly versatile Colour Crate storage boxes.
Step into HAY’s colorful universe for a dose of inspiration – and don’t forget to pick up your favorites to take home, too!
Our stylish stand has been designed by Anna Pirkola, who drew inspiration for its playful look from the films of director Wes Anderson. The result speaks for itself – come and experience it yourself! You’ll find our pop-up shop at booth 6d40.
Look forward to inspiration, joy, and iconic design.
After a burst of color, it’s time to explore the rest of the fairgrounds. This year’s theme, Touch, invites us to experience design beyond what meets the eye. The feel of a surface and the texture of a material can often be even more powerful than simply looking.
The theme for this year is Touch. Image: Aleksi Tikkala
So get your senses tuned and your fingertips ready – here are our editorial team’s top picks for Habitare 2025’s programme!
One of the Habitare Talents designers is Reeta Laine, who already charmed us with her Knot mirror designed for Lundia. Image: Henri Vogt
The future of design
Discover fresh design and emerging talents in Hall 6, at the area known as The Block. Here you’ll find the Habitare Talents and Habitare Protos exhibitions that are both dedicated to showcasing the work of tomorrow’s designers.
Keep these names in mind – we have no doubt they’ll be making headlines in the design world soon!
Habitare Talents & Habitare Protos,hall 6
The Kaksin blanket from Lapuan Kankurit’s new collection enchants with its harmonious pattern and soft material. Image: Wilma Hetemaj
Sustainable choices
Habitare Choice shines a spotlight on sustainable design. Curated by interior stylist Susanna Vento, the area brings together companies that share strong values of responsibility – many of which you’ll also recognise from Finnish Design Shop’s selection!
We’re especially excited about Lapuan Kankurit's new textile collection, Arkivé Atelier’s expert tips for maintaining clothes and furniture, and SEES Company’s fragrance workshop, where participants can create a scent of their very own.
Habitare Choice, hall 6
Go ahead, touch! This year’s Habitare brings materials right to your fingertips. Image: Sameli Rantanen
Hands-on fun
This year’s theme quite literally comes within reach at the Habitare Materials stand. Visitors are invited to touch, feel, and explore a wide range of materials – and, of course, to try out how they work together in surprising combinations.
Welcome to play, experiment, and let your curiosity lead the way!
Habitare Materials, hall 6
The themed exhibition curated by Collaboratorio presents a multisensory showcase of interior and design solutions from Finland and beyond. Image: Niclas Mäkelä
An architecture of experience
The themed exhibition has been designed by Collaboratorio, the architecture studio founded by Martino De Rossi and Kristiina Kuusiluoma. Known for pushing the boundaries of ecological design and sustainable building, Collaboratorio brings a fresh perspective to the fair.
This year’s theme comes to life through an exhibition that invites visitors to sense materials beyond the visual – to feel, touch, experience, and reflect. Staying true to Collaboratio’s values, the installation also embraces ethics, recyclability, and reusability as essential parts of tomorrow’s design.
Themed exhibition, hall 6
This and 24 other brand-new floral patterns showcase Marimekko’s iconic aesthetic.
Marimekko in full bloom
Step into a sea of colour at Marimekko’s Field of Flowers pop-up. Praised in major Asian cities, the exhibition brings together five designers and 25 brand-new patterns, all bursting with Marimekko's signature bold and vibrant florals. Take a peek at what Antti Kekki, Masaru Suzuki, Eija Vehviläinen, Aino-Maija Metsola, and Erja Hirvi have created this time!
Designed by Laura Seppänen, the Neighbours area brings together themes of living, interior design, and building.
Gatherings and conversations
The Neighbours area brings a sense of community to the fair – true to its name, it feels like a village street where people live side by side. Designed by interior designer Laura Seppänen, the heart of the space is a large table that invites people to gather, greet, and form connections.
It’s also a space to explore what truly makes a home feel like home. And who better to spark those reflections than iconic Finnish brands like Nikari, Made by Choice, and Fasetti.
Habitare Neighbours, hall 6
The Genelec Lounge promises to tickle your ears.
Feel the sound
At the Genelec Lounge, you’ll experience world-class Finnish sound quality with your own ears. Our team is especially looking forward to the live gigs – you might even spot us swaying along to Litku Klemetti on Friday or enjoying Jaakko Kulta on Saturday.
And it’s not just about music: the programme also features inspiring sessions on renovation and home improvement.
Genelec Lounge, hall 7
Whether it’s the Kantarell pendant or another of this autumn’s tempting new arrivals, New Works offers a deep dive into the world of refined Scandinavian design.
An aesthetic of calm and balance
Danish brand New Works is known for its sculptural shapes, deep respect for craftsmanship, and designs guided by the character of each material. Step into a world of soft shapes, refined surfaces, and timeless tones – here the eye can truly rest!
New Works, booth 6c58
Fogia showcases its signature blend of timeless elegance and Nordic simplicity.
Softer side of design
Elegant design, refined materials, and exceptional comfort – these are just some of the elements Fogia is known for. The Swedish brand invites you to experience how high-end design can be both beautiful and inviting.
Fogia, booth 6f10
The leading furniture, design, and interior event in the Nordics, Habitare, will take place at Messukeskus Helsinki from 10–14 September 2025.
See also:
• Harri Herrala’s top picks for Helsinki Design Week 2025 >
• Helsinki Design Week turns 20 years: Anni Korkman's picks for the festival week >
Text: Design Stories Images: Manufacturers
Published on 10 Sep, 2025
