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Sera Helsinki E-1027 rug, knotted, black - brown - off white
Sera Helsinki E-1027 rug, knotted, black - brown - off white

E-1027 rug, knotted, black - brown - off white

Sera Helsinki



Sera Helsinki
E-1027 rug


The E-1027 rug by Sera Helsinki boasts a beautifully simple and natural design conceived by Finnish fashion designer Samu-Jussi Koski. The wool rug’s minimalist look was inspired by modernist architecture, and its name might ring a bell for fans of architect Eileen Gray: it refers to the architect’s perhaps most famous work, the E-1027 villa in France. The rug’s pattern is created with a combination of two different pile heights: the longer pile acts as an outline for the sections of different colors. The laid-back design is finished with long fringes at both ends.

E-1027 and other Sera Helsinki rugs are handcrafted in Ethiopia using local, hand-wound sheep wool, which is also spun into yarn by hand. The yarn is not dyed or chemically treated, and the shade of the wool may thus naturally vary slightly from rug to rug. The surface of untreated sheep's wool contains the wool's own fat, lanolin, which naturally repels dirt, making wool rugs surprisingly easy to keep clean. Please note that the rugs’ size may also vary by a couple of centimeters, as the rugs are woven or knotted by hand, according to centuries-old traditions.

Knotting: 100% wool, warps: 100% cotton
Black, brown, natural white
94.49 in (240 cm)
66.93 in (170 cm)
0.39 in (1 cm)
Measurement details
Height (pattern) 0.98 in (2.5 cm)
44.09–66.14 lbs (20–30 kg)
Please note that the rug is handmade, due to which colors and patterns may vary slightly. Size may also vary +- 0.79 x 0 in (2 x cm. cm).
Care instructions
Untreated wool naturally contains dirt-repellent lanolin and is therefore easy to keep clean. If needed, the rug can be vacuumed, cleaned in snow or beaten. Professional cleaning is recommended.

Samu-Jussi Koski

Samu-Jussi Koski (born 1975) is a fashion designer and the founder of the brand Samuji. Koski has studied at the Institute of Design and Fine Arts in Lahti, Finland and at the Polimoda Fashion School in Firenze, Italy. Before setting up his own brand, Koski worked at Marimekko as an intern, designer and finally Creative Director. His own fashion brand, Samuji, was established in 2009 and has since become a firm favorite among fans on timeless, minimalist designs and exceptional quality.

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The Product Sustainability Framework, our criteria of sustainable design, helps you find the most sustainable products in our selection. Read below which sustainability criteria this product has met.

  • Equal opportunities for all employees
  • Commitment to UN Global Compact, fair compensation for all employees
  • Corporate responsibility requirements defined and communicated for suppliers
  • Systematic work for improved inclusion and well-being in the workplace
  • Transparent supply chain
  • Suppliers' compliance to a code of conduct ensured
  • Compliance to the UN Guiding Principles on Business and Human Rights ensured in the supply chain
  • Support for community involvement in the supply chain
  • Direct suppliers audited and certified
  • Fair and resource-wise water-use in production
  • No incineration or landfilling of returned items
  • No use of endangered species as materials
  • No direct environmental emissions or waste (excl. GHGs) from production
  • The sustainability of direct suppliers' production is addressed and monitored
  • Production and material sourcing that respect biodiversity, animal rights, and natural ecosystems
  • Material-efficient and ecological packaging
  • Positive impact on nature’s well-being through operations that regenerate natural ecosystems
  • No potentially harmful chemicals used in own production
  • Company's direct greenhouse gas emissions identified and commitment to reduction
  • Product's carbon impact identified and commitment to reduction
  • Guidance on energy- and eco-efficient use of the product
  • 100 % renewable energy in own production and operations
  • Contribution to climate initiatives beyond the brand’s direct operations
  • Low-carbon or compensated transportation
  • Carbon footprint of the product calculated and goals set to reduce it
  • Carbon neutral or carbon negative product
  • Sustainable and long-lasting material choices
  • No harmful or hazardous substances
  • Responsible raw material sourcing and production
  • Materials suited for circularity: monomaterials, recyclable finishings, renewable or recycled contents etc.
  • Ecological materials: natural, biodegradable, recyclable or recycled contents
  • Outstanding materials in terms of innovativeness, responsibility, sustainability and circularity: local production or sourcing, 100 % recycled content, C2C-certification etc.
  • High aesthetic quality promoting long-term use of the product
  • Technically durable product design and material choices
  • Design for enduring life-long quality
  • Design and support for product maintenance, repair and upgradability
  • Innovative circular design solutions: circular service system, resale platform, remanufacturing, collection of used products, etc.

Learn more about the Product Sustainability Framework.