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Get ready to meet HAY Dogs – this new collection charms both dogs and their owners

Woof! Here comes HAY Dogs, the new collection entirely dedicated to dogs. Leading the furry pack are Barbara Maj Husted Werner, owner of the Holly Golightly, and Mette Hay.

Who let the dogs out? Well, HAY did! The beloved Danish brand is making a surprising move and introduces its fresh collection for spring, designed for none other than our four-legged pals. The charming HAY Dogs series includes everything your furry friend has only been able to dream of until now.

THE FANS OF HAY have gotten used to the fact that the beloved Danish design brand does things a bit differently. Founded by Rolf and Mette Hay and bearing their name, the company and its designers have become especially known for the gift of thinking about day-to-day life a little bit differently. Whether it's about outdoor chairs, dessert bowls, drinking straws, or board games, HAY changes ordinary to something special.

Read also: Mette Hay on curating HAY Accessories >

Danish design brand HAY is always ready to surprise its fans.

So it should come as no surprise to anyone that once again HAY has a completely new ace up its sleeve – or should we rather say, in its leash! In honor of spring, this cherished design brand is introducing a completely new and unexpected territory. Get ready to meet HAY Dogs, a collection dedicated to no other than human's best friends.

There will be joy, life and vivid shades, especially for dog owners, but if you happen to be more of a cat person or don't own a pet at all, don't stop reading just yet! We promise that this colorful collection won't leave anyone cold.

Bright and cheerful colors are at the heart of everything HAY does.

HAY Dogs is HAY's new collection designed specifically for doggie friends and their owners, created together with Danish fashion brand Holly Golightly. The adorable range includes everything your puppy pal could ever dream of: collars and leashes, food bowls, toys, and dog beds. And of course, not to forget colorful scarves so your four-legged companion doesn't have to compromise on its style on any occasion!

We won't be judging if a stylish scarf happens to find its way on the owner's neck, too!

Cotton scarves are available in different colors to suit every dog.

Designed especially for furry pals, the scarf is illustrated with a dog theme, of course.

If you want to quickly liven up your dog's daily look, a brightly colored cotton scarf is the perfect choice for that. The square-shaped scarf is decorated with graphic images of trophy ribbons and happens to be so fashionable that it occasionally seems to want to adorn its owner's outfit as well.

If you feel like it, borrow the scarf and copy your four-legged friend's style. Just pick your favorite color and wrap the cotton scarf around your wrist or purse – we certainly won't tell who it originally belonged to!

With a wide range of shades to choose from, it's easy to match the color of the collars and leashes to the mood of the day.

You can get a collar in the same colour as the leash, or try mixing and matching different hues together.

Sweet shades finish off the stylish appearance of not only the dogs but also their owners.

As with everything HAY does, bold colours and surprising color combinations are at the heart of the HAY Dogs collection, too. The collars and leashes come in a range of stylish shades that every dog and owner is sure to find their favorites. Dog collars and leads are made of durable recycled polyester that can withstand all kinds of running around.

Ready to run to the next adventures!

The stylishly colored rope toy offers games and activities for dogs.

The HAY Dogs collection recognises that in addition to outdoor action, dogs need other activities in their day. A colourful rope toy will keep dogs engaged but add a touch of style that delights their owners, too. Crafted from recycled polyester, the braided rope toy is designed to endure even the most energetic play sessions.

Mealtime is the best time of the day! A ceramic bowl is suitable for dogs of all sizes.

Of course, the importance of nutrition and the joys of eating have not been forgotten. The Dogs food bowl ensures that your four-legged friend will never be hungry. Thanks to its low rims, the Dogs bowl is perfect for feeding and watering pets both large and small.

The HAY Dogs collection is suitable for all doggos, regardless of size, age, or breed.

The soft dog bed is a great place to rest in between walks and play.

Once the play is over and all the delicious meals and treats have been enjoyed, it's time to pack away the toys, leashes, and collars and settle down for a well-earned rest. Made of different shaded fabric pieces, the dog bed offers not only a soft nest for your best friend but also delights as part of home décor. Rest well!

Read also:

HAY Dogs at Finnish Design Shop >
All products by HAY >

Text: Susa Pääkkönen Images: HAY

Published on 15 Feb, 2024

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Design Stories is the online magazine of Finnish Design Shop, created to inspire and delight design lovers everywhere. We hope you enjoy exploring with us! Have a story tip or thoughts on our content? We’d love to hear from you.