Designing Brands: A Collaborative Approach to Creating Meaningful Identities, published by Gestalten, invites you to explore the world of modern brand design. This book serves as an inspiring guide and a source of inspiration for anyone working in brand identities and those interested in the field. Written in English, the book is authored by the multi-dimensional creative agency Creative Voyage, known for their work in podcasting, publications and workshops.
In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.
Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.