Samuji is a creative studio founded in 2009 by Finnish designer Samu-Jussi Koski. In addition to the fashion brand with the same name, Samuji works with concept, product and visual design. In 2014, the brand's selection was expanded with the Samuji Koti line – the word "Koti" is Finnish for home. The line consists of decorative objects and other homeware as well as in-house prints designed by leading Finnish artists.
Samuji designs are known for their modern yet timelessly classic appeal and carefully considered details. They are crafted from top-quality materials sourced from Europe or Japan and always produced with high ethical standards. All Samuji collections are designed in Finland and produced in Europe.