OOJA displays W001 wall display, black
OOJA displays W001 wall display, black
OOJA displays W001 wall display, black
OOJA displays W001 wall display, black

W001 wall display, black

OOJA displays

$260.00 $325.00

OOJA displays
W001 wall display
$260.00 $325.00

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  • Excellent reviews from our customers
  • 30 days return policy

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OOJA Displays' W001 shelf brings a touch of Nordic minimalism to your home decor or various displays in shops, cafés, or other public spaces. The wall-mounted display shelf features a backboard with wood panelling that frames the objects beautifully and allows you to position the shelves and hooks at various heights, any way you like.

The display's backboard is made of Valchromat fibreboard made from recycled pine wood and wood industry waste material, such as branches and chips, and dyed-through with non-toxic dyes. The shelves and hooks, on the other hand, are made of powder-coated steel. The W001 shelf is available in various different colours, and by combining several shelves, it is possible to create a larger, customised storage or display unit. OOJA Displays' W001 shelf is manufactured in Finland.

In addition to the backboard, the package includes:

  • XS shelf (115 x 122,5 mm)
  • Small shelf (65 x 245 mm)
  • Medium shelf (115 x 195 mm)
  • Large shelf (115 x 295 mm)
  • 2 x large hook
  • 3 x small hook
  • 2 x clamp for notes or photos
50 cm
20 cm
70 cm
Black Valchromat, powder-coated steel
5 kg
Care instructions
Clean with a moist cloth. Dry the surface after wiping.

Noora Sallasmaa & Janne Norokytö

Finnish Noora Sallasmaa and Janne Norokytö are a designer couple and the founders of OOJA Displays. Working in the Finnish countryside in Sauvo, the duo designs multi-purpose, high-quality and minimalist sales furniture which are mainly made in collaboration with local artisans and small businesses. Both Sallasmaa and Norokytö have solid experience in sales furniture which they have designed for several Finnish brands before founding OOJA Displays.

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The Product Sustainability Framework, our criteria of sustainable design, helps you find the most sustainable products in our selection. Read below which sustainability criteria this product has met.

  • Equal opportunities for all employees
  • Commitment to UN Global Compact, fair compensation for all employees
  • Corporate responsibility requirements defined and communicated for suppliers
  • Systematic work for improved inclusion and well-being in the workplace
  • Transparent supply chain
  • Suppliers' compliance to a code of conduct ensured
  • Direct suppliers audited and certified
  • Compliance to the UN Guiding Principles on Business and Human Rights ensured in the supply chain
  • Support for community involvement in the supply chain
  • Fair and resource-wise water-use in production
  • No incineration or landfilling of returned items
  • No use of endangered species as materials
  • No direct environmental emissions or waste (excl. GHGs) from production
  • Production and material sourcing that respect biodiversity, animal rights, and natural ecosystems
  • Material-efficient and ecological packaging
  • No potentially harmful chemicals used in own production
  • The sustainability of direct suppliers' production is addressed and monitored
  • Positive impact on nature’s well-being through operations that regenerate natural ecosystems
  • Company's direct greenhouse gas emissions identified and commitment to reduction
  • Product's carbon impact identified and commitment to reduction
  • Guidance on energy- and eco-efficient use of the product
  • Contribution to climate initiatives beyond the brand’s direct operations
  • Low-carbon or compensated transportation
  • 100 % renewable energy in own production and operations
  • Carbon footprint of the product calculated and goals set to reduce it
  • Carbon neutral or carbon negative product
  • Sustainable and long-lasting material choices
  • No harmful or hazardous substances
  • Responsible raw material sourcing and production
  • Materials suited for circularity: monomaterials, recyclable finishings, renewable or recycled contents etc.
  • Ecological materials: natural, biodegradable, recyclable or recycled contents
  • Outstanding materials in terms of innovativeness, responsibility, sustainability and circularity: local production or sourcing, 100 % recycled content, C2C-certification etc.
  • High aesthetic quality promoting long-term use of the product
  • Technically durable product design and material choices
  • Design for enduring life-long quality
  • Design and support for product maintenance, repair and upgradability
  • Innovative circular design solutions: circular service system, resale platform, remanufacturing, collection of used products, etc.

Learn more about the Product Sustainability Framework.