Marimekko's Smartbag Keidas bag is adorned with Maija Isola's iconic floral pattern. Made from recycled polyester, the Mini Smartbag Unikko bag is a practical companion for grocery runs, day trips, and everyday happenings alike. When not in use, the bag folds neatly into its own small inner pocket, making it easy to slip into a pocket or bag and keep close for your next adventures.

All fans of Finnish design surely recognise Unikko, but have you ever heard the story behind the pattern? Maija Isola created it in 1964 after Armi Ratia, the founder of Marimekko, had publicly announced that no floral fabrics would be printed at the design house. Isola did not accept these rules and restrictions without a fight and, in protest, ended up designing an entire collection of bold floral patterns. One of these designs was Unikko, which quickly became a favourite of Ratia, too. Today, Unikko is one of Marimekko's best-known and most beloved patterns worldwide.