Privacy policy

Last updated: April 16, 2026

This privacy policy describes how Finnish Design Shop Oy (hereinafter Finnish Design Shop) processes the personal data of its customers and the users of its online services and how one can influence the processing of personal data.

The processing of personal data follows applicable legislation and the industry's self-regulation, such as the guidelines given by Asiakkuusmarkkinointiliitto ry. 

REGISTRAR

Finnish Design Shop Oy
Business ID: 1907012-1
Aviatie 2
20360 TURKU
Finland

For more information about data protection and the processing of personal data, you can contact us by email at:

[email protected]

COLLECTED PERSONAL DATA

Finnish Design Shop collects and processes personal data only to the extent necessary for fulfilling the purposes of use described in this privacy policy.

The collected personal data and the scope of its processing varies depending on the relationship between Finnish Design Shop and the customer or user of online services, the permissions and denials concerning the processing of personal data and marketing and the cookie and tracking settings of the browser used. 

Submitted personal data

Personal data submitted by the customer or user of online services to Finnish Design Shop at various times, such as during a product order or newsletter subscription or registration to an online service, may include the following:

• basic data, such as name and contact information 
• ordering and billing data, such as information about the payer of the order, its recipient and their e-mail address and phone number 
• customer service data, such as customer feedback and communication with customer service 
• permit data, such as information about marketing permits, rights related to marketing material (such as social media image material), or other permits and prohibitions related to the use of personal data 
• data about responses to studies, surveys or contests conducted by Finnish Design Shop 
• phone data and call recordings, such as customer service calls 
• Data collected from online service use
• when a customer acts as a third-party seller on the marketplace owned by Finnish Design Shop, his or her bank account number shall be collected to pay the sales revenue.

Data collected from the use of online services may include:

• data collected from the device or application used, such as browser version, device type, screen resolution, and operating system, IP address, unique device and/or cookie identifier 
• data about online service use, such as information about pages loaded, time spent at online services, navigation in online services or advertising or marketing content viewed 
• data about web pages opened through customer communication 
• location data by country based on IP address 
• data collected by social plugins or other third parties. 
• A user of online services can be identified through a digital identifier created in the services when the customer signs in or arrives at the online service through targeted customer communication, such as a newsletter.

Data about the use of online services is collected using cookies. For more information, see the cookie policy. 

Derived and combined data

In order to serve its customers and online service users better, Finnish Design Shop refines collected personal data by analyzing it using various statistical methods and by combining data collected from different sources.

Using the aforementioned methods, it is possible to make assumptions about things such as interests, gender, age group, purchasing behavior or other similar characteristics. These assumptions are based on the submitted or collected data mentioned in the previous paragraph. In order to ensure consumers' privacy, Finnish Design Shop shall not make assumptions about information that is considered sensitive.

Finnish Design Shop secures the privacy of its customers or users of online services by exercising special care when carrying out the derivation and combination of data described above, so that the privacy of customers or users of online services is not compromised. 

PERSONAL DATA PURPOSES OF USE AND THE LEGAL BASIS FOR PROCESSING 

Finnish Design Shop collects personal data for the maintenance of customer relationships, development of products and services and commercial purposes. 

Maintenance of customer relationships

Finnish Design Shop uses customers' personal data for various activities necessary for maintaining a customer relationship, including: 

• delivering ordered products
• maintenance of a customer relationship or customer communication 
• customer service or other customer support and their quality control
• billing
• competitions or draws for prizes
• to fulfil orders, Finnish Design Shop shares order-related data between the users and third-party sellers of the marketplace owned by Finnish Design Shop.

Processing of personal data for maintaining a customer relationship is based on an agreement between Finnish Design Shop and the customer about the delivery of a product or service, or another action that leads to the formation of a customer relationship.

The customer can influence the processing of personal data for maintaining a customer relationship by contacting customer service. 

Development of products and services

Finnish Design Shop uses the data of customers or users of online services for the development of products or services and for improving the quality and selection of services. Actions for improving products or services may include product or content recommendations or personalization of services. 

Products and services are also developed by utilizing surveys and feedback.

The more specific uses and storage of data collected in studies and surveys shall be described separately in the study or survey.

The processing of personal data for developing products and services is based on Finnish Design Shop's legitimate interests in utilizing data for the benefit of its customers and users of its online services.

A user of online services can influence the use of data for developing products and services through cookie settings. 

Commercial uses

Finnish Design Shop may use the data of customers or users of online services for marketing, advertising or other commercial activities. Data may be utilized in things like targeting advertising, direct marketing or displaying advertisements on third-party platforms.

For direct marketing, the processing of data for commercial purposes is based on the customer's consent. For other advertising and products, the processing of personal data is based on Finnish Design Shop's legitimate interests.

The customer can influence the targeting of advertising in the customer service. A user of online services can influence the targeting of advertising through cookie settings, or third-party advertising displays by adjusting the platforms' own advertising settings.

SHARING AND HANDING OVER PERSONAL DATA

Finnish Design Shop utilizes personal data for implementing the purposes described above in paragraph 3 (Personal data purposes of use and the legal basis for processing). In addition, Finnish Design Shop may use third-party services, in which case Finnish Design Shop shall ensure the lawful processing of data through contractual arrangements and instruct third parties on processing data. 

Finnish Design Shop may share or hand over personal data to third parties in situations including the following:

• When applicable legislation mandates handing over personal data. Handing over personal data may be necessary, for example, at the request of authorities or for carrying out a judicial process.
• For marketing purposes. Personal data may be transferred and disclosed to other data controllers or data processors, as the case may be, for the purposes of marketing, including market research, production and delivery of marketing content, or for the purpose of delivering targeted advertising. 
• Finnish Design Shop may hand over personal data to third parties if it is necessary for guaranteeing the rights or safety of Finnish Design Shop and the customer or user, investigating fraud or responding to queries from authorities. 

Transferring personal data outside the EU/EEA 

Finnish Design Shop does not generally transfer or process personal data outside the European Union or the European Economic Area. If data is exceptionally transferred outside the EU/EEA, for example to the server environments of U.S.-based service providers (such as Microsoft and Google), such transfers are carried out on the basis of the European Commission’s Standard Contractual Clauses (SCCs) or another safeguard mechanism in accordance with Article 46 of the General Data Protection Regulation.

STORING PERSONAL DATA

Finnish Design Shop stores personal data as long as is necessary for implementing the purposes defined in paragraph 3. However, valid legislation, such as accounting laws or other exigent legislation, may require the storage of personal data even after the purpose of processing has expired. In such situations, storage times defined in applicable legislation shall apply.

AN INDIVIDUAL'S RIGHTS AND WAYS OF INFLUENCING THE PROCESSING

Finnish Design Shop is committed to protecting the privacy of its customers and online service users, and to upholding the rights provided under data protection legislation. The following outlines the key rights and means of influence available to customers regarding the processing of their personal data:

• Customers have the right to access their personal data and to request the correction of any inaccurate information.
• Customers have the right to request the erasure of their personal data to the extent permitted by applicable legislation.
• Customers have the right to receive certain personal data concerning themselves and to transfer such data to another controller.
• Customers have the right to prohibit direct marketing or to object to the processing of their personal data for direct marketing purposes. Customers may also influence the channels through which direct marketing is conducted.
• Customers have the right to object to the processing of their personal data where such processing is based on Finnish Design Shop's legitimate interests. Where a customer objects, Finnish Design Shop will cease processing the personal data unless there are compelling legitimate grounds for the processing that override the customer's interests.
• Customers have the right to withdraw their consent at any time. The withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.

Requests relating to the above rights may be directed to Finnish Design Shop's customer service.

Users of Finnish Design Shop's online services have the right to influence the use of cookies and other similar technologies in Finnish Design Shop's services. Further information on the use of cookies and the available means of influence can be found in Finnish Design Shop's cookie policy.  

Customers also have the right to lodge a complaint with the competent data protection supervisory authority in their country of residence or place of work, if they consider that the processing of their personal data infringes applicable data protection legislation.

INFORMATION SECURITY

Finnish Design Shop takes appropriate information security measures to ensure the secure processing of personal data. Personal data is protected from loss, destruction, abuse, unauthorized access and transfer. Secure processing is ensured by means such as restricting access to the data and ensuring that our employees and sub-contractors are using personal data in accordance with instructions and agreements.

CHANGES IN PRIVACY POLICY

Finnish Design Shop reserves the right to update this privacy policy due to things such as the development of services or exigent legislation. Changes and updates to privacy policy shall be announced at the Finnish Design Shop web site.