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Janni Vepsäläinen is steering Iittala towards a new era
“At the heart of Iittala has always been an experimental, open-minded, and bold approach to design,” says Iittala’s creative director Janni Vepsäläinen. Read the exclusive Design Stories interview to find out how the beloved Finnish brand was revamped, logo included – and what Vepsäläinen’s own Iittala favorites are!
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Design Stories is the online magazine of Finnish Design Shop, created to inspire and delight design lovers everywhere. We hope you enjoy exploring with us! Have a story tip or thoughts on our content? We’d love to hear from you.
