HAY

HAY – joyful contemporary design from Denmark

Founded in Copenhagen in 2002 by Mette and Rolf Hay, HAY is a Danish design brand driven by a simple yet bold mission: to make high-quality, beautiful design accessible to as many people as possible.

HAY’s collections are deeply rooted in Scandinavian esthetics, yet they’re anything but predictable. With influences drawn from fashion, art, and architecture, each piece reflects a fresh and innovative spirit. All products are designed in Denmark and crafted in carefully selected production facilities around the world.

The creative minds behind HAY

What sets HAY apart is its unique design philosophy: creatives are given exceptional freedom – as long as the outcome supports the brand’s core values of durability, architectural and technological innovation, and pioneering new production methods.

The brand collaborates with both established and emerging designers. Long-time collaborators include the celebrated Ronan and Erwan Bouroullec, known for the stylish Palissade outdoor collection, and Hee Welling, the talent behind the iconic About A Chair and Hee seating series.

HAY at a glance

• Established in 2002, HAY is now one of the most beloved names in modern Danish design.
• Its signature look? Architectural, colorful, and always approachable.
• HAY strikes the perfect balance between playfulness and clarity – design that’s full of character but never overwhelming.
• Explore a wide range of products, from sofas and chairs to lighting and delightful everyday home accessories.
• Exceptional quality and longevity at a refreshingly fair price point.

Discover more on Design Stories

• Rolf and Mette Hay: “We want to make products that people truly care about” >
• Rolf Hay: “HAY’s intention is to create great, affordable products with the best designers in the world” >
• 10 time-tested HAY favorites – can you guess what’s on our list? >