Italian brand Magis is not afraid to challenge design conventions and seek new ways to create fun, durable and memorable objects. Since its founding in 1976, Magis has introduced numerous iconic products to the market, blending modern aesthetics with practicality in a way that inspires and delights. Among Magis's most beloved products are Eero Aarnio's Puppy and Konstantin Grcic's Chair_One.

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Magis – Playful pioneer of Italian design

Founded in 1976 by Eugenio Perazza, Magis is an Italian design house that combines bold and unique design with top-level technical quality. The brand's name, which means "more" in Latin, reflects its continuous effort to exceed expectations and bring unique products to the market.

Magis is renowned for its collaborations with the world's leading designers, including Jasper Morrison, Konstantin Grcic, Philippe Starck and Ronan & Erwan Bouroullec. These collaborations have produced numerous award-winning and iconic design pieces. In 2004, Eero Aarnio designed the adorable Puppy dog for Magis, which has captured the hearts of both children and adults.

Innovative forms and techniques

Magis is a leader in the use of innovative materials and production methods. Its products are often made using advanced techniques such as polypropylene injection molding, allowing for complex and curved shapes.

This technological edge enables Magis to create objects that are not only beautiful but also durable and practical. Many of its products are suitable for both indoor and outdoor use.

Sustainable and local

While plastic products play a significant role in Magis's collections, it was one of the first companies to explore true alternatives to plastic. Magis continually strives to reduce its environmental impact by using recyclable, biodegradable and non-toxic materials in its products. Magis aims to demonstrate that even a plastic product can be sustainable if it lasts and is recyclable at the end of its life. The company has received several certifications that reflect its commitment to high quality and environmental standards.

Local production is a cornerstone of Magis's quality: all products are still manufactured in Italy today.

Multi-awarded Magis

Over the decades, Magis has accumulated more than a hundred prestigious design awards, including multiple Compasso d'Oro prizes. Its products not only adorn homes and public spaces but are also featured in the permanent collections of over 35 museums worldwide.

Why choose Magis?

  1. Unique design: Magis products are known for their inventive and distinctive design.
  2. Top quality: Products are manufactured to the highest quality standards, ensuring durability and longevity.
  3. Eco-friendliness: Magis is committed to sustainable development and the use of eco-friendly materials.
  4. Made in Italy: Magis products are manufactured in its Italian production facilities.
  5. Iconic designers: Collaborations with the world's leading designers ensure that the products are always at the cutting edge of design.

Read more about Magis

Get inspired by Magis's design and learn more about their collections in our online magazine Design Stories.