Braun: Designed to Keep

Braun: Designed to Keep, published by Phaidon, delves into the history of the German electronics giant Braun. Founded in 1921, the company has spent over a century simplifying household life with its timeless, functional design.

The book is divided into three parts and features an extensive collection of archival material, including drawings, advertisements, internal documents and mail. Together, these elements provide a unique perspective on Braun’s history and its significance to both Germany and the evolution of technology.

Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.

Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.