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Roots Living, focused on rugs and other home textiles, was first known as Kevin Carpets, but after changing ownership in 2015 the brand was updated and relaunched as Roots Living. The company works together with Finnish designers to create ethically produced, high quality textiles that suit the Scandinavian lifestyle.
All Roots Living rugs are made in India under ethical conditions, and a part of the profits go to supporting children’s education in Mirtzapur, India. The making of Roots Living bedspreads, in turn, is part of a project aiming to employ single mothers in Uttar Pradesh.