Roots Living was born in 2015 when a Finnish brand, then called Kevin Carpets, was updated and relaunched as Roots Living. The brand’s cornerstone has always been their handmade rugs, crafted ethically from high-quality materials, but their selection has since expanded to other home products suited for the Nordic lifestyle.
The products of Roots Living combine not only beautiful design and top-quality natural materials, but also social responsibility. In collaboration with their local partner, Roots Living aims to improve the well-being of the community of weavers in Mirzapur, India, by ensuring ethical working conditions and fare wages as well as by contributing to projects that support e.g. health care, education and children’s rights in the area.