Marimekko’s Vesi Unikko bath towel pairs Maija Isola’s iconic poppies with simple stripes typical of the Finnish design house. The print was created in collaboration with Isola’s family to celebrate the Unikko pattern's 60th anniversary. 

All fans of Finnish design surely recognise Unikko, but have you ever heard the story behind the pattern? Maija Isola created it in 1964 after Armi Ratia, the founder of Marimekko, had publicly announced that no floral fabrics would be printed at the design house. Isola did not accept these rules and restrictions without a fight and, in protest, ended up designing an entire collection of bold floral patterns. One of these designs was Unikko – which quickly became a favourite of Ratia, too. Today, Unikko is one of Marimekko's best-known and most beloved patterns worldwide.