Finnish brand Mum's started out as an art project of Outi Puro in 2006 and gradually developed into a design company that specializes in ethically produced rugs. Mum's combines Scandinavian design with traditional craftsmanship around the world — its products are made by artisans in India, Cambodia, Bolivia and South Africa. By employing local artisans, Mum’s wants to improve social, economic and environmental well-being and equality. Most of its artisans are women who work from home, and the products are made from local materials, surplus or natural.

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