Made by Choice

Made by Choice is a Finnish design and furniture company founded in 2015, with happiness as its main source of inspiration. For Made by Choice, happiness means not only enjoying life, creativity and high-quality design, but also embracing ethically sustainable values and production methods. This philosophy is reflected in the brand’s distinctive wooden furniture, which combines a serene, nature-inspired aesthetic with cheerful, playful and imaginative details.

Founded by Lasse Laine, Sebastian Jansson and Niclas Ahlström in 2015, Made By Choice merges fine traditions of Finnish woodworking with modern technology and urban lifestyle. Made By Choice’s collections are often designed collectively by the in-house team, and it also collaborates with notable Finnish designers and interior architects. The products are developed and manufactured at the company’s own factory in Southwest Finland by some of the most skillful cabinetmakers and craftsmen in the world.