Gubi Olsen and his wife Lisbeth Olsen founded GUBI in 1967. The company has been based since the beginning on product design and development. Over the years, the two designers have created a large collection of upholstered furniture and a furniture fabric, called Holmens Klæde.
Since 1967, GUBI’s core philosophy has been to create timeless designs, with aesthetics, innovation, functionality and quality as guiding principles. GUBI’s many new designs are developed partly in cooperation with designers who have previously left their mark on GUBI products and partly in association with a number of new designers who, in turn, will add new stories to the GUBI saga.
The Gubi family has now re-established a creative platform for the development of innovative, functional design with global market appeal, which has brought GUBI back to the forefront of the Danish design world. With this new foundation firmly in place, strategy is now focused on the development of unique design icons.
Currently, GUBI is concentrating on building a classic collection of design icons from 1930 to the present. The collection covers both a wide geographical area and timeline, but the focus is always on the same core values, so there is a consistent theme running through the entire collection. GUBI’s classics include designs by Barba Corsini, Greta Magnusson Grossman and Mathieu Matégot.