Sälä Magazine

Sälä Magazine is an alternative Finnish design publication founded in 2025, with the aim of making Finnish design more visible and diverse. The magazine gives particular space to emerging creatives and seeks to spark critical, thought-provoking discussion about the possibilities of design.

Founded by producer and design consultant Mimosa Tast, the magazine takes its name from the Finnish word sälä, referring to an eclectic mix of bits and pieces. The name reflects both the publication’s varied content and its bold visual world that challenges the polished aesthetic typical of traditional interior magazines. Published twice a year, Sälä Magazine is aimed not only at design professionals but also at anyone interested in contemporary Finnish design and graphic design.