Hetkinen is a Finnish natural cosmetics brand with roots deep in the Nordic forests. The plant-based vegan and cruelty-free cosmetics line only uses carefully selected, pure and natural ingredients with no parabens or artificial fragrances, focusing only on what’s necessary and beneficial: natural extracts, vegetable oils and fats, vitamins and essential oils from various trees that give the products a fresh, natural scent. Hetkinen skincare products nourish, refresh and calm the skin naturally.

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Hetkinen was established by Mona Isotupa in 2018. The previous year she participated in Finnish Design Shop’s FDS Award design competition with her Pine Lip Balm concept, winning first prize. The concept revolved around natural lip balm packaged in pinewood containers which are still an important aspect in Hetkinen’s ideology: the brand’s lip balm and other products come in minimalist wooden jars, made of Finnish pine heartwood, that bring a piece of Nordic nature to bathrooms and nightstands all around the world. With the wooden jars and all-natural ingredients, Hetkinen wants to bring people closer nature in the hustle and bustle of everyday life.