The story of Metsä/Skogen, founded by Carita Peltonen, began in 2019 when its flagship store opened its doors in Helsinki. The idea was to create a multi-sensory space — a forest in the middle of the city. The store had to be closed but the history of the company continues. Nowadays Metsä/Skogen makes home fragrances, natural cosmetics and textiles. Only pure, natural ingredients are used. All Metsä/Skogen products are made in Finland.