GUBI
GUBI is a Danish design house founded in 1967 by designer Gubi Olsen and his wife Lisbeth Olsen.
Since the very beginning, GUBI’s philosophy has been to craft timeless Scandinavian design that unites Nordic elegance with technical innovation, everyday functionality and exceptional quality.
The brand’s collection spans an era from the 1930s to today, bringing together iconic designs by both legendary figures and exciting new voices in the world of design.
Lighting
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GUBI – iconic Nordic classics and fresh interpretations
Founded in 1967 in Copenhagen, GUBI is a Danish design brand with roots in furniture and textile import. Since the early 2000s, GUBI has gained international recognition, especially for reintroducing classic lighting and furniture designs. Each collection is built around timeless aesthetics and rich storytelling.
GUBI’s portfolio bridges the golden age of 20th-century Nordic modernism with the work of a new generation of designers. The brand’s mission is not only to preserve design heritage but also to propel it forward with enduring, relevant creations.
Design icons of yesterday – and tomorrow
The GUBI collection features work by globally recognised designers such as Greta M. Grossman, whose Gräshoppa and Cobra lamps have become icons of modern lighting. Other central names include Mathieu Matégot, Pierre Paulin, and Paavo Tynell – each design carefully revived with respect for the original vision.
GUBI also partners with contemporary designers like GamFratesi and Komplot Design, who bring fresh perspectives and create the design classics of tomorrow.
GUBI at a glance
- Founded in 1967 in Copenhagen.
- Collections include furniture, lighting and interior accessories.
- Blends Nordic modernist classics with contemporary design.
- Specialises in reissues and thoughtfully curated collections.
- Focus on timelessness, narratives and high-quality craftsmanship.
Discover more on Design Stories
• Paavo Tynell and the Danish recipe for success – an interview with GUBI’s Marie Kristine Schmidt >
• Gubi’s Pedrera coffee table reprises the flowing forms created by Antoni Gaudí >
• Greta Magnusson Grossman paved the way for female designers >
Some popular GUBI products:
