The Dutch designer Hella Jongerius (b.1963) studied industrial design at the Design Academy of Eindhoven. After her graduation she did some projects for the Amsterdam-based design company Droog Design. Since 1993 she has run her own studio, Jongeriuslab, in Rotterdam. Through Jongeriuslab she designs textiles, crockery and furniture. Her design is characterized by combining opposites, for example traditional and contemporary. Jongerius has done projects for big international companies such as Vitra, Artek, Kvadrat and Ikea. Her work can also be seen in many museums, for example in MoMA in New York.