OOJA Displays' W001 shelf brings a touch of Nordic minimalism to your home decor or various displays in shops, cafés, or other public spaces. The wall-mounted display shelf features a backboard with wood panelling that frames the objects beautifully and allows you to position the shelves and hooks at various heights, any way you like.

The display's backboard is made of Valchromat fibreboard made from recycled pine wood and wood industry waste material, such as branches and chips, and dyed-through with non-toxic dyes. The shelves and hooks, on the other hand, are made of powder-coated steel. The W001 shelf is available in various different colours, and by combining several shelves, it is possible to create a larger, customised storage or display unit. OOJA Displays' W001 shelf is manufactured in Finland.

In addition to the backboard, the package includes:

  • XS shelf (115 x 122,5 mm)
  • Small shelf (65 x 245 mm)
  • Medium shelf (115 x 195 mm)
  • Large shelf (115 x 295 mm)
  • 2 x large hook
  • 3 x small hook
  • 2 x clamp for notes or photos

OOJA displays

W001 wall display, grey


In stock on 31 Aug, 2022Verified



50 cm
20 cm
70 cm
Grey Valchromat, powder-coated steel
5 kg
Care instructions
Clean with a moist cloth. Dry the surface after wiping.
Valchromat fiberboard has a unique, textured look: small variations from product to product may occur.

How can we help you?

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Sat–Sun 10:00–18:00 EET)

Noora Sallasmaa & Janne Norokytö

Finnish Noora Sallasmaa and Janne Norokytö are a designer couple and the founders of OOJA Displays. Working in the Finnish countryside in Sauvo, the duo designs multi-purpose, high-quality and minimalist sales furniture which are mainly made in collaboration with local artisans and small businesses. Both Sallasmaa and Norokytö have solid experience in sales furniture which they have designed for several Finnish brands before founding OOJA Displays.

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