HAY’s Sowden toaster is sure to add a fun-loving spirit to any kitchen. Driven by designer George Sowden’s constant desire to improve the use of everyday objects, the Sowden toaster is equipped with a practical browning dial, making it effortless for you to attain the optimal toasting level. The series includes toasters in vibrant colour combinations as well as more muted hues. Suited to the demands of relaxed mornings and everyday life, HAY’s Sowden toaster is crafted in stainless steel and durable plastic.

Sowden toaster, blue




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Polypropylene, stainless steel
Light blue, brown, red, blue

George Sowden

George Sowden (b. 1942) is a British designer with a background in architecture. In the 1970s, Sowden moved to Milan to work with names such as Ettore Sottsass and Olivetti, and in the 1980s he became one of the founders of the design movement Memphis Group. In 2010, Sowden developed the popular SoftBrew brewing device for coffee and tea. He has won numerous design prizes including the prestigious Compasso d'Oro Award.

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