Sera Helsinki was established in 2016 with the idea of combining Finnish design with ancient Ethiopian handcraft traditions. The products are designed in Finland and handcrafted in Ethiopia from pure natural materials. The wool used in their products is hand-threaded and comes from peasant farmers in northern Ethiopia, and it is not dyed or bleached at any stage of the production.
Sera Helsinki also strives to be ethical by improving the living standards of the artisans that make their products. Their mission is to empower the most vulnerable groups in Ethiopia by providing training and creating jobs for single mothers and people with disabilities, whose situation in Ethiopia is particularly difficult.
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