The London-based designer Sebastian Wrong (b.1971) studied sculpture at Norwich School of Arts. In the year 1996 he established the design brand The Lane and run it for four years. Today he is the Design Director at Established & Sons and teaches Design Product at the prestigious Royal College of Arts. He works also as Creative Director at Wrong for Hay.
Wrong is interested in manipulating materials, the pureness of form, function and honesty. His design work cultivates from the balance between the function, aesthetics and sophistication.
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