OJ wall lamp has been created for Louis Poulsen by the Danish designer Ole Jensen. Ole Jensen is renowned for his “self-explanatory” designs. No one doubts the use of his designs – they literally enlighten us about it. So what could be more natural than him trying his hand at creating a light fixture. Actually, he ended up with all of three fixtures: a table lamp, a wall fixture and a floor lamp. To simplify things, they are all called OJ, the designer's initials. The wall lamp is made from steel. The fixture is continuously adjustable, the on/off button symmetrically placed as an additional design finesse. The shape of the wall fixture shade gathers the light to ensure more focused light emission, which makes the fixture particularly suitable for reading but never inconveniences other people in the room. Being fastened by a concealed wall fitting, its mounting leaves no visible screws. Again, Ole Jensen has amused himself with the cable. “Well, it’s an important part,” as he shortly explains the detail.