OJ floor lamp has been created for Louis Poulsen by the Danish designer Ole Jensen. Ole Jensen is renowned for his “self-explanatory” designs. No one doubts the use of his designs – they literally enlighten us about it. So what could be more natural than him trying his hand at creating a light fixture. Actually, he ended up with all of three fixtures: a table lamp, a wall fixture and a floor lamp. To simplify things, they are all called OJ, the designer's initials. The floor lamp is made from steel and displays a shade that focuses light, an obvious choice since it will primarily be used as reading light. Its height is 130 cm, which precisely correlates with the normal seating height of an easy chair.