The Finnish designer Tuula Pöyhönen has designed for Marimekko a new bag collection called Normi. Her creative bag collection includes four bags: Kauko, Toimi, Olga and Pasi. Tuula Pöyhönen has been inspired by Sami traditional clothing, based on the primary colours of nature. All four bags are available both in a colourful version and in a black version and have a shoulder belt or handle in leather. Normi bag collection is a playful combination of functionality and fashion statement. Toimi is a tote with three outer pockets. The colourful version is light blue with pockets in the colours yellow, red and blue.