Samuji is a creative studio founded by designer Samu-Jussi Koski. In addition to the fashion brand with the same name, the Samuji studio works with concept, product and visual design. Samuji fashion collections consist of two lines, called Samuji Classics and Samuji Seasonals. The Samuji Classics clothes and accessories are timeless and are produced again from season to season, whereas the Seasonals line is more bohemian, colourful and it is renewed for every season.
The Samuji clothes are high-quality, international and modern, and they are produced with high ethical standards. The collections are designed in Finland and produced in Europe, as near as possible. Samuji is also known for the Sarjaton tableware collection for Iittala and its "Tikki" pattern. Samuji was awarded with the Finnish Kultainen Vaatepuu prize in 2012.