Norm

NORM is a dynamic design duo composed by the Danish architects Kasper Rønn (b. 1976) and Jonas Bjerre-Poulsen (b. 1976), both graduates from the Royal Danish Academy of fine Arts in Copenhagen. Being true modernists, they believe in design where focus is on meeting a real need instead of creating one, and this reflects in their work as architects as well as industrial designers.

Function, production and form are equally important components, and though being true Nordic values, this also applies for the traditional Japanese design, the Arts & Craft and the Shaker Movement, all traditions NORM is influenced by. Though bearing a strong admiration for some of the most pure minimalists, NORM is not easy to categorize. The architects see their work as a part of the Scandinavian modernist tradition – functional, minimal, poetic and timeless - with a profound understanding of natural materials and a special attention to detail. One of their most successful products is the MILK lamp designed for &Tradition, an innovative lamp which combines wood and glass.